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A Journey to Sustainable Fashion

 

They say that a wardrobe full of clothes and accessories makes any woman happy, but as times have changed, so have women’s priorities.

I used to be one of those girls that dreamt of having a wardrobe full of luxury designer shoes and bags. Don’t get me wrong, I still want, one or two, but now I couldn’t feel further away from that past version of myself.

After moving to Europe, then back to South America, and now to Australia, I have developed a new consciousness when purchasing new items. Especially since most of the time, sooner or later, I know I will need to pack again and move.

I can safely say my perception has completely changed for the better. Now, the biggest concern I have is not justifying how many items I have, but the need for sustainability in fashion and life.

Brands like Zara, Topshop, and H&M, which are just some of the leading contributors to this era of fast fashion, are all on my “no-go zone” list of stores. I honestly can say I haven’t stepped foot in a Zara since I left Europe.

My shopping mindset now centers on the concepts of consciousness and sustainability. My needs have shifted to not only considering the quantity of items but also the quality. I naturally developed a new ‘technique’ for shopping with minimal effort. I said goodbye to my impulsive ways and hello to being a mindful, considerate consumer!

 

NEW TECHNIQUE

Shopping became a fascinating research process. I was open and completely changed. Now, going to a shopping mall and spending hours getting lost in thousands of clothes and never-ending deals and sales, just wasn’t fun anymore. Even when I moved to shopping online, the filter in my head no longer switched to “by price”.

Now, I can honestly say, that every time I want to purchase something I take my time. I read about the brands that sell the item I need and try to learn about the process in which they are produced. Instead of big-name brands I go to small ones. I am done with the fashion uniform created by big businesses. Finding little gems and unique brands and products is something I love.

Once I have done my research. and have all the information, that’s when I consider my budget and what restrictions will affect my decision. For example, a piece that will last me a long time, like a warm coat or jumper, shoes, or a special piece of jewelry, I don’t mind spending the money. I know in the long term my money will stretch further than if I spend less on an item that will quickly wear out.

Unfortunately, not many societies embrace second hand and vintage fashion as much as Australians. With patience, you will find so many hidden treasures that other people discard. However, I am skeptical of buying some items from secondhand shops, which leads to the topic of everyday basics.

Everyday basics, such as cotton t-shirts, tank tops, underwear, etc. are more likely to be bought with the “best value for money” mindset. Let’s face it, none of us are made of money. However, this is where I do some research and find if you spend some time properly searching, some brands do have cheaper options that have products made using sustainable practices. Make sure you are on the lookout for these as an alternative options to regular fast-fashion labels. Remember, if it’s possible, try to purchase from local and small sustainable labels!

Finally, I now come to the bittersweet part of shopping, decluttering. Decluttering is the process of removing unnecessary items from our wardrobe.

I am attaching a downloadable PDF with 6 simple steps to declutter your wardrobe and give it a loving facelift that it so deserves. Plus there are some additional ideas for you on how to shift to a sustainable wardrobe and enjoy the process.

So, what are you waiting for? Just click on the link below. I won’t ask for your email, I just really want you to have these tools to help you in the process. 

 

Click here  >> Guide to a Sustainable Wardrobe

 

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